Methodology
About this report
This report measures the organisational health of a startup using the EPIC framework: 51 key performance indicators across four pillars.
EmpowerInternal leadership: team development, accountability, resilience.
PresentExternal credibility: narrative, stakeholder trust, influence.
InnovateCreative capacity: original thinking, experimentation, adaptability.
CommitExecution and delivery: OKRs, financial discipline, customer value.
The founder completes a structured self-assessment. Each KPI is scored against stage-calibrated criteria and weighted, producing four pillar scores and an overall EPIC score out of 100, mapped to four levels: Champion (75+), Developing (60–74), Building (45–59), Alert (below 45). Expectations are calibrated to the company's funding stage, from Pre-Seed to Scale.
The cohort benchmark shown in this report is indicative: it is modelled from startup-failure research (CB Insights, Startup Genome) and is progressively refined as the EPIC dataset grows.
This assessment is declarative: it reflects the founder's structured self-evaluation at the date shown above. Its value lies in the discipline of the framework — and in how the organisation acts on it.
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EPIC Assessment Result
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Cohort Benchmark
You vs. your stage cohort
Comparison against EPIC Alliance indicative averages at your maturity stage. Indicative only — based on modelled cohort data.
Pillar Profile
Four dimensions of leadership
Each pillar breaks down into its underlying KPIs. The shaded area shows the cohort benchmark for your stage.
▸ Select a pillar to expand its KPI breakdown
Demonstrated Strengths
Where you are leading
KPIs where you scored at the maximum level. Each strength is a competitive advantage — here is how to leverage it.
Priority Development Areas
Your five critical gaps
Ranked by weighted impact. Each gap includes a full interpretation, three concrete steps, and the cost of not acting.
EPIC Compass
This is a sample. Yours takes 15 minutes.
Run the EPIC assessment on your own organisation and get your real leadership report — 51 KPIs across four pillars, with a prioritised roadmap.
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